How to benefit from zero-click searches on Google as a business? “Did you know that 65% of the searches on Google result in no clicks at all?” Source Search Engine Land Today, it is more important than ever to access information in a quick and easy […]
5 Tips to get more leads out of LinkedIn Generating leads on LinkedIn can be very challenging … but it doesn’t have to be. The world of lead generation is evolving at a rapid pace. What was trending last year may now be completely written off. If you want to keep up with the latest […]
What is marketing automation and what are the benefits of using it? Marketing automation is hot topic in the world of digital marketing, but what does it mean? And what are the benefits for your business in B2B? In this article, we will explain what the benefits of marketing automation are and how it can […]
There are a number of reasons why having a well-defined buyer persona contributes to the success of your business in the B2B market.
Many companies consistently publish content but get no results. Content marketing is more than just publishing content: 3 basic guidelines.