B2B buyer persona

5 reasons why a buyer persona leads to more successful B2B marketing

There are a number of reasons why having a well-defined buyer persona contributes to the success of your business in the B2B market.
3 guidelines for content marketing

Content marketing is more than just publishing content: 3 basic guidelines

Many companies consistently publish content but get no results. Content marketing is more than just publishing content: 3 basic guidelines.